public relations

Cultural goals and policies of the public relations department of the Navard va Tolide Ghataat Fooladi

If public relations activities in industrial companies are only focused on public relations techniques, they will remain only a beautiful decoration for the company and the main function of public relations, which is creating credibility and gaining customer trust, will be left unfulfilled. Therefore, planning at the macro level requires proper cultural policies to provide a theoretical foundation for the implementation of public relations activities, which this paper aims to achieve by organizing public relations activities in a way that supports the company’s overall goals in light of the cultural efforts of this department.

  1. The most important factors and variables considered in setting cultural goals and policies for the public relations department
  • Review and revision of the company’s cultural goals, policies, and programs in past years, which were carried out through cultural activities in administrative, human resources, commercial, and sales departments, and expanding and contracting them in the context of the public relations approach to cultural issues based on the results of evaluating past activities.
  • Prioritization of programs based on structural limitations and board of directors’ emphasis:

Management policies prioritize avoiding expansion of the internal structure of public relations and focusing on public relations activities with an outsourcing approach, while emphasizing the use of virtual space and creating cultural policies in this area. This selection is made after studying the organization, its mission, and strategic objectives, and if there are any changes in these approaches, the public relations department will be required to make changes accordingly.

  • Focus on the future as a roadmap based on conceivable scenarios for developing proper and realistic cultural goals and policies.
  • Attention to the material and human elements and factors of the company in the line and staff units and creating coordination between them…

General cultural objectives of public relations.

Awareness and understanding of the company’s priorities and the role of employees in ensuring and supporting those priorities.

Employee motivation based on their individual competencies to meet personal and organizational needs.

Explanation of the unwritten rules, stories, and informal mechanisms that affect attitudes and behaviors.

Building trust among all employees.

Creating organizational differentiation based on company goals and strategies.

Creating a space and atmosphere that provides appropriate signals to employees.

Creating a sense of legality among internal and external audiences.

  1. The main specific cultural objectives of public relations in the field of internal communication:
  • Promoting a culture of innovation in various departments of the organization to develop markets and increase growth and profitability.
  • Developing professional ethics in customer orientation and focusing on customer desires to build the company’s brand.
  • Paying attention to environmental preservation and helping sustainable development in the country by creating a sense of social responsibility among employees in the company.
  • Promoting lifelong learning for updating the expertise of employees and improving the quality of products.
  • Creating a safe and healthy ethical and spiritual environment based on Islamic teachings and urban ethics.
  • Creating a culture of thrift and resource conservation at the level of the line and headquarters.
  • Promoting a culture of entrepreneurship by encouraging ideas and creativity in material and spiritual form.
  • Promoting personal hygiene and observing health standards at the company level.
  • Encouraging dignified individuals and representing this approach from management among employees.
  1. The main specific cultural objectives of public relations in the field of external communication:
  • Establishing credibility and trust in the brand and helping to sell products through accreditation.


  • Instilling a sense of quality product production through media reports on organizational innovations.
  • Creating a positive attitude towards the company’s attention to sustainable development and environmental preservation.
  • Introducing ethical principles to external audiences and creating a sense of ethical behavior.

ue to the fact that public relations activities are currently being carried out in various units, in order to avoid confusion during a certain period of time, all units that provide public relations services will continue to be responsible. In order to create coherence in activities, all actions will be managed through the framework defined in the upper-level documents prepared for all processes.